Foot Health

OTC Orthotic Philosophy

We have made it our priority to partner with the medical and wellness community to reach more people in need of footwear solutions.

In addition to footwear, we carry over the counter orthotics and insoles. The intent of our insoles and over the counter orthotic products is to enhance footwear comfort and support a healthy lifestyle. Our offering of insoles and orthotics are not custom orthotics and are often recommended by the medical community as a beginning or temporary solution.

We are sensitive to the needs of our partnering doctors and make it our first priority to facilitate the fitting of a custom orthotic into a shoe and work with patients to find the proper footwear to accommodate custom orthotics.

We work closely with our Board Certified Pedorthist(s) and educate our sales associates on the appropriate use of over the counter products. When there is a recommendation from one of our referring partners or an additional need that a custom orthotic doesn't work in (dress shoe), we suggest one of our over the counter products to enhance the comfort for the additional shoe.

When a customer/patient comes in with a custom orthotic, our mandate is to show and sell them footwear that works well with that custom orthotic. Beyond the custom orthotic and shoe fitting, if a customer shows interest in other types of footwear that will not accommodate the custom orthotic, our sales associates are instructed to introduce them to over the counter orthotics.