When I run, I change my world. When I run, I fly.

The Hoka Experience

HOKA was created with one goal in mind — make running easier. If you've ever worn a pair, you know what the HOKA difference feels like, but there's a lot that goes on behind the scenes.

Cushioned Midsole

Marshmallow softness

Ultralight and endlessly cushioned, HOKA midsoles offer shock absorption, comfort and support in varying degrees of thickness.


The wheels to move you forward

Designed to drive runners forward, Meta-Rocker geometry complements the natural gait cycle and reduces the height differential between heel and toe.

Active Foot Frame

The bucket seat

The Active Foot Frame functions like the bucket seat in a racecar, cradling the heel and embedding the foot securely into the midsole.