In 1933 Brothers-in-law Mervyn Adams and David Robertson went into partnership as podiatrists. Looking for footwear to recommend to their clients, they found a lack of styles they believed to be orthopedically good enough. So they set out on an ambitious project to study 10,000 women’s feet and create unique 'lasts' (shoe molds) based on anatomical need. Now, just like back in the 1940s, a dedication to both style and comfort is something that's at the heart of their business. Ziera’s purpose is to empower and support women to feel and look their best – all day, every day.